‘In a commonplace environment, at an inappropriate hour.’ This is the title of a social experiment considered where people missed the beauty of what took place because of where & when it took place. We look then at the commonplace event of a baby being born in a stable in Bethlehem at the inappropriate time of the census. Jesus birth likely affected only a few at that time. But how does it affect you today? Do you see the beauty in what took place or has the incarnation become commonplace? Has the story grown old? Does it still impact us in the same way? The truth is that it does and should still affect us because all that took place at Christmas was for our sake.